Unbridled Innovation

produced by EQUINE INCUBATOR

we board & train big ideas

Inspired by a lifetime with horses—and a decade of entrepreneurship—we take equestrian innovations from stable to startup.

Much like young horses, young businesses have the best chance of long-term success when allowed to progress at their own pace. Our mission is give each of our ‘homebreds’ a solid foundation, back them with professionals, then find their perfect homes—whether it’s at the industry’s upper levels or as beloved pasture pets for devoted niche audiences.

meet our homebreds

ammy tour

Full-Time Turnout for fresh takes

We stay out of crowded arenas like apparel, supplements, and tack. Instead, we focus on ‘greener’ markets where new ideas have room to grow, play, and mature.

the equine industry added $177 billion in economic value in 2023.

American Horse Council’s 2023 Equine Economic Impact Survey