our trainers

get eyes on the ground

When it comes to advancing your riding—and your business—trusted ‘trainers’ are invaluable. You make smarter decisions, avoid costly mistakes, and reach your goals faster.

That’s why we recruited equine-savvy business experts to identify blind spots, offer tailored advice, and help you how navigate the startup process one stride at a time.

“as riders, we invest in lessons to learn and grow. as equestrian entrepreneurs, we need to do the exact same thing.”

— Nicole Ross, Founder of Equine Incubator

every herd needs a leader

Managing a bustling barn takes a lot of organization, attention to detail, and people skills. Overseeing the trainers and entrepreneurs in our lesson program does, too. Our Lesson Program Manager keeps everyone on the same page.

expertise across disciplines

    • Ensuring regulatory compliance (business formation, tax classification, etc.).

    • Protecting intellectual property (trademarks, copyrights, patents).

    • Drafting and reviewing contracts, agreements, and waivers.

    • Advising on liability and risk mitigation strategies.

    • Navigating employment laws for hiring and HR policies.

    • Designing a logo, brand identity, and style guide.

    • Developing product or service names and taglines.

    • Creating templates for business cards, packaging, and collateral.

    • Building a consistent tone and voice for written content.

    • Designing an intuitive and attractive website.

    • Setting up accounting systems and software.

    • Creating a startup budget and cash flow projections.

    • Managing expenses, invoices, and payroll.

    • Tracking key financial metrics and performance.

    • Preparing for tax season and financial audits.

    • Researching and applying for grants or loans.

    • Building pitch decks and presenting to investors.

    • Securing angel or venture capital funding.

    • Structuring fundraising campaigns (e.g., crowdfunding).

    • Establishing milestones for capital use and ROI.

    • Designing and implementing workflows for production, distribution, or service delivery.

    • Establishing vendor relationships and supply chains.

    • Creating standard operating procedures (SOPs).

    • Setting up scheduling, inventory, and other systems.

    • Developing contingency plans for operational risks.

    • Mapping the customer journey (from discovery to repeat business).

    • Designing customer onboarding and follow-up processes.

    • Setting up customer support channels (email, chat, etc.).

    • Collecting and analyzing customer feedback.

    • Creating loyalty or referral programs.

    • Defining the target market and ideal customer profiles.

    • Pricing products/services based on value and competition.

    • Planning initial product launches or service rollouts.

    • Developing partnerships with key influencers or brands.

    • Testing market demand through pilots or pre-sales.

    • Establishing a clear vision and mission statement.

    • Setting achievable short-term and long-term goals.

    • Building resilience and managing stress during challenges.

    • Cultivating a growth mindset for learning from failures.

    • Developing leadership skills to inspire teams and collaborators.

    • Planning and executing digital advertising campaigns.

    • Creating a content calendar for blogs, videos, or social posts.

    • Leveraging SEO to boost online visibility.

    • Setting up email marketing campaigns and automation.

    • Tracking ROI for marketing efforts with analytics tools.

    • Writing press releases for product launches or milestones.

    • Pitching stories to media outlets, blogs, or podcasts.

    • Managing online reviews and public perception.

    • Organizing media kits and press contacts.

    • Responding to crises or negative publicity professionally.

    • Planning launch events, networking meetups, or product demos.

    • Securing sponsorships or partnerships for events.

    • Coordinating logistics (venues, schedules, permits).

    • Building a community of loyal customers or followers.

    • Engaging audiences with contests, giveaways, or live Q&A sessions.

    • Setting up business software for scheduling, project management, and communication.

    • Managing day-to-day correspondence and inquiries.

    • Organizing files, records, and other documents.

    • Handling travel bookings and scheduling meetings.

our trainers bring a lot to the stable